Esther Yu’s Creative Way of Promoting Love In Pavilion Goes Viral

LayarHijau.com — The xianxia drama Love in Pavilion, starring Liu Shishi and Leon Zhang Yunlong, officially premiered today, Monday, April 28, 2025, on iQiyi. The drama is part of the Fox Spirit Matchmaker series and serves as a prequel to the popular Red-Moon Pact starring Yang Mi and Gong Jun. 


Love in Pavilion has captured the attention of Chinese drama fans thanks to its impressive lineup of guest stars and supporting actors. Some of them include Wu Xuanyi, Shen Yue, Zhang Ruonan, Meng Ziyi, Ding Yuxi, Chen Yuqi, Peng Xiao Ran, and Hou Minghao. These stars have seen a surge in popularity due to the success of their dramas that aired over the past two years. Naturally, fans have been eagerly anticipating the drama’s release. 

Today, Esther Yu and Liu Shishi trended on Weibo after Esther’s creative way of promoting Love in Pavilion went viral. Previously, Esther’s co-star in Ski Into Love, Lin Yi, praised her as the “queen of drama promotion” — and it seems that compliment was well-deserved. 

Esther Yu caught the attention of Weibo users with her witty and adorable approach to promoting the drama. Although Esther herself does not appear in Love in Pavilion, her co-star from the xianxia drama Love Game in Eastern Fantasy, Ding Yuxi, is part of the cast, leading her to show her support in a fun way. 

Together with several friends, Esther created a low-budget parody video based on one of Love in Pavilion's teasers. In the video, Esther parodied Dongfang Huaizhu, the character portrayed by Liu Shishi. The original teaser was presented in a serious tone, even though the content and scenes themselves were humorous. 

Esther and her friends reenacted the teaser scenes using their everyday modern outfits, adding a strong low-budget charm that made the parody even funnier. To mimic special effects, Esther even used a simple rope while spinning around. She also served as the narrator for the parody, enhancing its comedic tone. 

In her Weibo post, Esther captioned:  "Contestant number one in the Oriental Huaizhu Family History Cosplay," and tagged Liu Shishi, writing, "Sister Huaizhu, look at me!" 

Liu Shishi eventually watched the parody and praised Esther Yu, saying:  "Xinxin is truly talented, and Xiaolin and her classmates are also gifted actors! You all are truly experts at promoting dramas." Esther responded enthusiastically: "Thank you, Sister Huaizhu!" 

The warm interaction between the two actresses received positive reactions from Weibo users. Many praised Esther Yu’s creativity and humor in promoting Love in Pavilion, while also appreciating Liu Shishi’s kind and supportive attitude toward her juniors. 


 

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