LayarHijau.com– For those of you who are fans of Chinese dramas, you are probably familiar with this medicine. With its green box packaging, Cold Remedy 999 often appears in various popular dramas. For instance, last year, the product known as 999 Cold Remedy Granules appeared in the drama Love Me, Love My Voice. Whenever characters in the drama complained about discomfort in their throats or cold symptoms, other characters would recommend using this medicine.
Often, characters experiencing flu symptoms will take the initiative to use the medicine themselves, and the process of using it is clearly shown in the story. The appearance of this product in various Chinese dramas indeed increases brand awareness, but it also sparks discussions about whether its presence is excessive.
What is Cold Remedy 999 ?
Cold Remedy 999, or in Mandarin known as 三九999感冒灵颗粒 (999 Cold Remedy Granules), is produced by Beijing Tongrentang Pharmaceutical Co., Ltd., a leading pharmaceutical company in China. Founded in 1669, this company has a solid reputation in the development and production of traditional Chinese medicines and health products.
In the Chinese medicine market, Cold Remedy 999 has become one of the leading brands for treating cold and flu symptoms. The product is widely known for its combination of natural ingredients that effectively relieve symptoms such as cough, nasal congestion, and sore throat. With an aggressive marketing strategy, including product placement in various TV dramas and variety shows, Cold Remedy 999 has successfully maintained its position as a primary choice for consumers seeking quick and effective solutions for seasonal health issues. Its success is also supported by public trust in its quality and effectiveness, making it one of the most recognized and trusted brands in the Chinese medicine market.
Product Integration Strategy
The strategy for integrating Cold Remedy 999 involves placing the product within the storylines of various popular dramas. As mentioned earlier, the approach typically includes sick characters, where the product is showcased when they exhibit cold symptoms, thus presenting it as a relevant solution. Characters often discuss the product or demonstrate how to use it, reinforcing its association with cold treatment. Efforts are made to connect the product with feelings of comfort and care, thereby increasing viewer interest.
Viewers may recognize this tactic in dramas like My Sunshine, where the male lead consistently offers 999 to the female lead when she feels unwell. As East Money reported, other series, such as The Silent Truth, Nothing But Thirty, and Joy of Life, also feature this product, along with variety shows like Where Are We Going, Dad?
Public Perception: Is It Too Much?
Although this brand is now widely recognized, some viewers feel that the advertising may be excessive. Many argue that the visibility of this product is too prominent, which can become irritating. Additionally, there are doubts about how effective the product truly is compared to what is portrayed, and it can sometimes be difficult to distinguish between scripted content and direct advertising.
However, despite the criticisms, this strategy has proven effective, making Cold Remedy 999 a well-known name. As television evolves, there may be a need for more subtle product integration into the storylines. While they have gained significant exposure, the methods used often become a topic of discussion among viewers.