LayarHijau.com -- Actress Zhao Lusi has been recognized as the female celebrity with the highest commercial value in the Mandarin-language entertainment industry. This recognition, based on a survey from Chinese media, has placed Zhao above veteran actresses such as Yang Mi and Yang Zi.
According to a report from VN Express, the survey conducted by the Chinese media outlet 163, a popular news portal owned by NetEase, Inc., was quite surprising. This media outlet offers a wide range of news content and has become one of the largest sources of information in the country.
The survey involved votes from social media users, and Zhao managed to surpass many established senior actresses by securing a significant number of advertising contracts, brand endorsements, and roles as a spokesperson. Notable brands she represents include Versace, Bulgari, and Guerlain.
Chinese media describe Zhao as having a pure and innocent appearance. At the age of 27, she has captured public attention through her performances in the series "The Romance of Tiger and Rose," "Dating in the Kitchen," and "Love Like the Galaxy." She has risen to fame among actresses born in 1995 and later.
With her growing popularity, Zhao has attracted even more brand partnerships. In 2024, she secured over 20 contracts with various brands, leading in both quantity and quality.
Yang Mi follows Zhao, ranking second with endorsements for luxury brands such as Estee Lauder, Loewe, Skechers, Rubinstein, Miss Sixty, and Guvet.
The list continues with Dilraba Dilmurat, Liu Shishi, Liu Yifei, Yang Zi, Guan Xiaotong, Zhao Liying, Bai Lu, and Esther Yu in subsequent rankings.
Despite Zhao's numerous contracts, some critics argue that she has not yet earned the top ranking, pointing out her lack of advertisements in the highly esteemed phone and car sectors, which reflect the status and influence of an actress.